We pick every product by reading its label, and no brand pays to be here. When you buy through our links, we may earn a commission. How we make money

Skincare picks, chosen by reading the label.

Every product here is chosen by reading its ingredient list, and every card shows you what we read. We started with the 868 retinoid face products in Avina’s catalog. No brand pays to be on a list, and we tell you plainly what we did not test.

The Best Retinol Serums and Creams

Start with a disclosed low strength and a fragrance-free formula. Our pick for most people is Paula's Choice 0.3% Retinol; on a budget, CeraVe's Resurfacing Retinol Serum.

What we check on every label

  • The activeWhich retinoid, vitamin or acid it really contains, and where it sits on the list.
  • The doseOnly a strength the product's own name states. If it does not, we say so.
  • FragranceAdded fragrance, scent-bearing oils and the named fragrance allergens.
  • Drying alcoholAlcohol denat. near the top of the list, where it is a real amount.
  • What helps itCeramides, glycerin, niacinamide and the other ingredients that make an active easier to live with.

How we pick, and how we make money. For the science behind the ingredients, with no product picks at all, read Avina Learn.

Avina Picks is part of Avina, the skincare routine app.

As an Amazon Associate I earn from qualifying purchases. Picks are general information, not medical advice.